Job Details

Job ID
Job Title
Performance Analyst & Planning Specialist
Position Type
Business Brand
Multiple Brands
GW Marketing
up to £40,000 DOE
About Us
About us
Established in 1880, PFG is one of the UK's leading suppliers of personal credit products to the non-standard lending market. We are a FTSE 250 company that provide a portfolio of credit products designed to meet the particular needs of those who are not well serviced by mainstream lenders.
About the Role
About the Role
We are looking for a Performance Analyst & Planning Specialist to support commercial and operational business goals by delivering performance analysis and insight, based on analysis of offline and digital activity (across a range of digital channels - Mobile, Web, App) to inform planning and marketing strategy moving forward. The role holder will provide vital insights to stakeholders and drive marketing performance, as well as helping delivery teams make informed decisions as part of continuous programs of renewal and transformation.

Key Responsibilities
  • Act as SME for Performance Analysis, providing analysis and insight stakeholders, highlighting opportunities through hypothesis-led work and providing informed and measurable recommendations and actions
  • Provide digital channel performance analysis, dashboards, digital analytics expertise and tagging support in order to deliver standardised '˜best in Group' reporting capability
  • Work with Tag Management systems (Adobe Launch) at a technical level for the implementation and optimisation of 3rd party tags for performance measurement
  • Analysis of performance dashboards and reports, identifying areas of improvement and recommending solutions to be implemented to develop Digital commercialisation activities and maximize business growth
  • Provide support, knowledge and metrics expertise across digital performance and promote digital performance best practice
  • Develop partnerships with internal stakeholders (and where applicable external stakeholders such as iProspect, Content Square and Adobe) to ensure that identified opportunities can be efficiently scoped, deployed and measured
  • Develop benchmarking activities, both internal (company comparisons, sharing best in class) and external research
  • A champion for performance analysis, its importance, management and execution
  • The day-to-day business owner for all performance analysis, it's planning, management and strategy
  • Ensures that hypothesis led/business-problem based analysis is being produced and that recommendations being delivered are robust, accurate and reflects business need.
  • Works closely with Business Stakeholders, Customer Research, Product Owners, Digital Analytics, Digital Optimisation, Credit Analytics, Business Development and Technical teams to provide a solid grounding and understanding of performance.
  • Manages requests for performance analysis and act pro-actively, helping business stakeholders hone in on the right data points and challenging where appropriate to ensure that we do not become over-burdened by Analysis Paralysis' or the production of excessive insights data.
  • Monitor changes to the competitive landscape and support changes in the high-level requirements of the organisation within the area of responsibility.
  • Translate analysis and insight to identify opportunities and anticipate changes with commercial and customer focus.
Skills and Experience
Skills & Experience
  • Recent experience of working in an FCA regulated business
  • Able to delegate responsibility
  • Analytical thinking who is able to interpret MI/BI and use it for sound decision making
  • Excellent communication skills (written and verbal) with the ability to influence, negotiate and constructively challenge at all levels
  • Ability to operate independently and objectively
  • Ability to deputise for the Head of Function
  • Understanding of corporate governance frameworks
  • PC Literacy to include middle management level MS Office Word, Excel, Power Point
  • Proven ability to effectively plan and organise work effectively and prioritise deadlines whilst working at a fast pace
  • Demonstrable experience in defining and measuring performance in a fast moving, analytics-driven organisation
  • Track record for identifying usage patterns and trends in metrics & working to proactively articulate statistical insights as commercial opportunities
  • Previous experience using web analytical tools, especially Adobe Analytics
  • Previous experience managing and producing reports for senior stakeholders
  • Previous experience working with web data in a business change environment
  • A passion for the appropriate management of data & reporting
  • A good sense of commercial understanding and business acumen ideally through exposure to change budgets and digital P&L
  • Understanding of corporate governance frameworks & the modern risk and regulatory environment and specifically how it relates to the web
  • PC Literacy to include middle management level MS Office Word, Excel, Power Point
  • The ability to balance long-term strategic thinking with day-to-day operational activity

  • Understanding of in page analytics solutions such as Click Tale, Decibel Insights Content Square.
  • Understanding of tag management solutions such as Adobe Launch
  • Understanding of website architecture and network topology
  • Experience working in a fully Agile or Dev-ops environment
  • Awareness of mobile, mobile apps & their development

The Benefits
The satisfaction of working for a successful and ethical business who are here to help people is a big benefit of joining us, but it is not the only one. We will invest in your development, giving you the support and training to become better and better at your job. We take the work/life balance seriously, with plenty of flexible working options.

We offer an attractive, competitive salary and benefits package for everyone including:
  • Competitive base salary & rewards
  • Discretionary bonus scheme
  • 25 days holiday entitlement
  • Pension Scheme
  • Extensive opportunities for personal & career development
  • Flexible and dynamic working policies

Inclusion & Diversity Statement
We know that by having a better, more inclusive culture and a diverse group of colleagues, we can support our customers and each other in the best way possible. We also believe this goes a long way to helping us live our purpose and defines why we are here in the first place: to help put people on a path to a better everyday life. We are equal opportunities employer and we want people to join us no matter how they identify, their sexual orientation, marital or civil partner status, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We want to attract & retain the best people. So, we make sure that, if people need it, they are given all the extra support and reasonable adjustments to take part in any part of our application or interview process. We have also got lots of colleagues who choose to work flexibly, so please feel free to talk to us about how you prefer to work at any time. We think that if you can Be Yourself in the workplace, you will do your best work and enjoy being part of the team and as a business we get to benefit from that and to celebrate all the wonderful things that diversity brings.